We increasingly hear the term ‘narcissist’. In this individualistic, materialistic culture of selfies and social media, it has become a casual and trendy buzzword. But what does it really mean? The truth is that the concept of narcissism spans a continuum. It can be beneficial to a degree, allowing us to have enough self-esteem and confidence to pursue our goals and achieve our potential. At the other end of the spectrum, it involves extreme personality traits such as lack of empathy, grandiosity and attention-seeking behaviour. A truly narcissistic individual struggles in their day-to-day functioning and can maintain only superficial relationships.

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